Ray Ban & ASAP Rocky: An unprecedented collaboration
The marriage of Ray Ban & ASAP Rocky ushers the American eyewear giant into a new era. In 2024, for the first time in its history, the brand entrusts the artistic direction of one of its collections to a major figure in contemporary culture: ASAP Rocky.
A rap icon and true style reference, the New York rapper, known for his influence at the crossroads of luxury and streetwear, brings a fresh breath to Ray Ban.
This collaboration represents the meeting of two worlds united by the same philosophy: attitude above all. On one side, Ray Ban, with over eight decades of heritage, a symbol of independence, confidence, and timeless elegance; on the other, ASAP Rocky, a style visionary who redefines the codes of urban chic and visual culture.
Ray Ban & ASAP Rocky is a fusion of heritage and modernity, where every pair of glasses becomes a statement of identity.
Black Out: The Ray Ban x ASAP Rocky collection
Named Black Out, the new Ray Ban & ASAP Rocky collection redefines the outlines of the brand's emblematic models. The mythical silhouettes, reinterpreted by the artist, adopt a more urban, raw, and luxurious look, while retaining the rigor of the original design.
The models imagined by ASAP Rocky for Ray Ban remain faithful to the brand's heritage but break free from established codes. They fuse past and future, classic and avant-garde, with that mastered nonchalance characteristic of the artist. Each creation reflects ASAP Rocky's singular vision: an approach where fashion becomes attitude and eyewear becomes a manifesto.
In this collection, Ray Ban & ASAP Rocky revisit several timeless icons in a "mega" version: the Mega Wayfarer, the Mega Clubmaster, and the Mega Balorama. Legendary models redesigned for a new generation, bolder, more assertive, more Ray Ban than ever.
Also added are the Wayfarer Puffer, with its quilted, graphic, and ultra-colorful design, as well as the Ultra Wrap, a sportier and more futuristic silhouette. These models inject a radical streetwear touch into Ray Ban.
Ray Ban & ASAP Rocky: A vision, more than a collection
With Black Out, Ray Ban & ASAP Rocky don't just offer a collection: they impose an uncompromising vision of style. This collaboration embodies the very essence of what Ray Ban represents today: a brand capable of reinventing itself without betraying its heritage, by associating with one of the most influential artists of its generation.